Providing easier means of maintenance, this site was re-developed into a customizable Wordpress theme that allows the company to easily update their information with new gallery pieces and testimonials. New site content brings ideal optimization for keyword campaigns and emphasizes main products.
Utilizes compression and gzip for large gallery options
Creation of a website for the new Metro Cars & Credit business to help provide a means of browsing used vehicles for interested customers and tools such as the credit application. This Wordpress site helped boost awareness and customer involvement in purchasing a vehicle. Analyzations show that that customers browse vehicles before coming in to purchase or speak with representatives, as has been proven by this site after launch.
Moving forward from Photoshop mockups provided to me, this custom Wordpress theme development is created for retail environment. The theme is extremely customizable and utilizes file manipulation, custom fields, and tons of user options.
Landing pages created for Platt College San Diego for individual area of study ad campaigns. These landing pages have provided double the amount of conversions since their debut, and have been monitored making changes to fit to user needs.
An entire reconstruction, data from the previous site was moved over and edited to reduce internal bloat - the original site was not updated in 6 years, including the core, and needed functionality changes that left the site prone to attacks. The site was re-designed from base up working with a team to ensure company requirements and preferences were met, with mockups and prototypes provided. As the sole developer of this project, I provided project management and documentation of progress along with updates to the team. User experience testing was performed multiple times using Mouseflow and student volunteers, and suggestions and changes were created in the UI as the result of my research.